Shopify is Changing the Ecommerce Game for You!

In E-commerce
Scroll this

 Today Shopify kicked off Shopify Unite 2019, their annual conference where Shopify partners and developers convene in Toronto from all over the world to discuss the future of commerce.

Shopify stated that whether you’re a maker or curator selling online or in-person, we’re excited to announce a number of new products we believe will enable businesses of all sizes to realize their goals in entirely new ways.

Basically they are going to help you step up your monetization game in ecommerce!😀

I am so excited that I am rushing writing this post!

A reimagined design experience for your online store

Animated GIF of various storefront pages being edited and updated.

Many entrepreneurs start their business with a distinct vision for the look and feel of their online store. Seeing that vision through, down to the last detail, has sometimes required the upfront investment of learning to work with code or the need to hire expert help. And while those options offer their own advantages, we want to make it easier for everyone to fully realize the design they had in mind right from day one.

Available later this year, the new online store design experience will significantly expand our existing customization options. You’ll have more control over the layout and aesthetic of your store, and it’s simpler than ever to save and preview design changes before going live. Here’s a quick look at what’s in the works:

  • Easier customization at the page and store level. Any page can now be customized by using sections, just like how you currently do on the homepage. You can also save time by setting content that you want to appear on multiple pages with master pages.
  • Portable content that moves with you. Your shop’s content will now follow you when you want to make changes to your store, whether it’s downloading a new version of your theme, or trying out a new one. No more need to duplicate your theme or move content over manually.
  • A new workspace to update your store. Make minor tweaks or ship major changes with confidence in a new space to draft changes, which lets you edit and preview updates before publishing. Once you’re ready, you’ll know that your shop will go live exactly as it appears.

Bring your products to life with video and 3D models

Animated GIF of Nomads product pages displaying videos and 3D versions of various bags and products.

The convenience of shopping online has always come with the built-in tradeoff of not being able to touch, feel, or physically examine the products you’re considering. Previously, bringing the online experience closer to parity with buying in-person was left solely to your product photography. No more!

Soon, Shopify’s product section will natively support video and 3D model assets, adding a new dimension to your products and providing a richer purchase experience for your customers. Available to all merchants later this year, here’s a short overview of how you’ll be able to make your products more immersive with video and 3D models:

  • Manage media through a single location. Upload, access, and store video and 3D models from the same place where you currently manage your images.
  • Deploy through the new Shopify video player. Using one of our 10 starter themes, you can easily display video or 3D models using the new Shopify player for video or the viewer for Shopify AR. If your theme is custom-built, you’ll have the option to manually add this functionality.
  • New editor apps. We’re inviting partners and developers to create additional apps and custom integrations to open up new ways to create and modify images, videos, and AR experiences.

Cutting edge merchandising with custom storefront tools

Headless commerce, enabled through Shopify’s Storefront API, allows you to decouple the front-end customer experience from the underlying infrastructure that powers your business. Put another way, our custom storefront tools can free your storefront from certain back-end dependencies, giving you the flexibility to sell anywhere and in any way you need to.

This is especially exciting for more complex or niche businesses that use the web, mobile, gaming, and other interactive mediums as storefronts to reach their customers. Shopify merchants have already been able to use our Storefront API in diverse and exciting ways. Inkbox has built a tattoo-creation tool that allows customers to create, edit, and upload tattoo designs and share them on social media, offering an even more engaging way to shop and customize temporary tattoos. NTWRK hosts a live stream shopping show to offer a wholly unique way to experience live shopping.

Here are just a few more opportunities you can unlock with custom storefront tools:

  • Connect microservices to create personalized experiences. Think dynamic content for your blog, storefront, and product pages or accurate shipment alerts through third-party shipping services.
  • Turn the world into your storefront. Engage with your customers through vending machines, live streams, smart mirrors, voice shopping, and beyond.
  • Speedy and scalable to have development teams work in parallel. The flexible architecture enables your development teams to work alongside each other to create the experiences and
  • Connect microservices to create personalized experiences. Think dynamic content for your blog, storefront, and product pages or accurate shipment alerts through third-party shipping services.
  • Turn the world into your storefront. Engage with your customers through vending machines, live streams, smart mirrors, voice shopping, and beyond.
  • Speedy and scalable to have development teams work in parallel. The flexible architecture enables your development teams to work alongside each other to create the experiences and storefronts of your vision.