Rags to Riches: From Youtube to Beauty Mogul

In E-commerce, Entrepreneurs to Watch
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In 2008 as a way to add more femininity to her life after wearing uniform for so long, Dulce turned the camera and began talking about makeup and fashion and uploaded the video to YouTube. Soon enough Dulce Candy was posting video makeup tutorials she prepared in her free time.  In 2009 Dulce appeared as a “Beauty Smartie” in Seventeen Magazine becoming more serious about her work social digital presence.Today Dulce Candy is a successful video blogger who publishes Do-It-Yourself and tutorial videos to her enormously popular YouTube channel DulceCandy87.  She is also the CEO of Dulce Candy, Inc. a business dedicated to fashion, beauty and lifestyle and author of a book titled “The Sweet Life.”

As a top fashion and beauty icon for the social media generation, Dulce Candy has 1 million Instagram followers, 2.6 million YouTube subscribers and close to 250,000 Twitter followers.  She has also signed contracts to provide content for companies like L’Oreal, Macy’s, Olay, Cover Girl, Kohl’s and Too Faced.